This magnificent building never fails to catch the visitor travelling on a bus or car as it slowly looms into view along the highway heading towards the northen part of Kuala Lumpur.
Its none other than the MENARA MATRADE. From afar, its architectural archway, seems to give the feeling of power leading on to a whole new world of possibililites and wonderment !
The 24storey building houses the MALAYSIA EXPORT EXHIBITION CENTRE (MEEC), the podium, Tower Block, Amphitheatre and Outdoor Exhibition Area.
MATRADE is the acroymn for Malaysia External Trade Development Corporation, which functions as an export promotion agency under the Ministry of Internanational Trade and Industry.
THE MEEC is the perfect venue for companies to showcase their products and services to the world. The sole purpose of the MEEC is to exhibit Malaysian products to prospective foreign buyers and incoming trade delegations.
Through this service, MEEC, hopes to help SME's leap-frog into the export market. MEEC also provides officers that are capable of handling queries regarding products and services on behalf of exhibiting SME's. When interest is indicated by visitors, MATRADE organises individual business meetings for further discussions.
It is part of MATRADE's objectives to ensure that trade visitors arriving for buying missions visit MEEC. Therefore, SME's that are export ready are urged to use th MEEC to gain the exposure they need to launch their products and services internationally.
Interested SME's however are required to undergo an extensive evaluation process, to ensure that products and services showcased represent the best of Malaysia, offering foreign buyers validation as well as increased confidence in making their buying decisions. There is a yearly fee charged for the display of products and services. MEEC is open from 9am-5pm on weekdays.
To find out more visit MEEC or www.matrade.gov.my